How It Works
Seven things that happen in 20 minutes
Most people put off estate planning because it feels like a project. It's not. It's 20 minutes and seven clear steps — each one designed so your family never has to guess.
An iFinallyWill Inc. brand · Guided by Wilfred AI · Legally valid in all provinces
Start For Free →What you build — and what your family gets
Each step makes you more informed. By step seven, your family has everything they need.
1
Write your will and POA in plain English
Answer plain-English questions at your pace. Wilfred explains why each decision matters. Your legally valid will and power of attorney are ready to sign.
⚡ Most people finish in under 20 minutes. Legally valid in all provinces.
Who gets your estate?
✓ My spouse / partner (100%)
My children equally
A specific mix of people
2
Map every asset your executor will need
The Last Treasure Map captures every account, property, insurance policy, and advisory contact. Most people have 12–15 accounts scattered everywhere. Without this map, your executor spends months searching.
🔑 This is the document no competitor provides — and the one your executor needs most.
3
See your live estate value for the first time
As you fill in the Last Treasure Map, your estate value updates in real time. For most Canadians, this is the first time they've ever seen this number.
Estimated Estate Value
$1,840,000
Real Estate
$980k
Investments
$520k
Insurance
$250k
Cash
$90k
4
Understand exactly what CRA will take
Full tax exposure: probate by province, capital gains on secondary property, RRSP/RRIF deemed disposition at your marginal rate, corporate passive investment extraction tax. Broken down by category.
⚠ This analysis alone costs $500–$2,000 from an advisor. Included in every iFinallyWill plan.
5
See the gap that determines everything
The liquidity gap: the exact dollar amount your estate is short after tax and probate obligations, minus available cash and insurance. This number determines whether your family inherits everything or is forced to sell to pay CRA. Life insurance closes this gap.
Tax Owing$387,000
Liquid Assets$210,000
Funding Gap
$177,000
Without insurance, your family sells assets to cover this.
6
Get matched to one expert — not a list
When the analysis identifies your primary issue, you're routed to one specific advisor who already knows your estate value, tax exposure, and funding gap before the first call.
Donsky & Donsky for insurance gaps. Barrett Tax Law for corporate structuring. VIP Family Office for estates over $2M.
7
Hand your executor a plan, not a puzzle
The Last Treasure Map — a clean executor guide with every account, contact, and access detail organized and ready. Your executor opens one document and knows exactly what to do.
🔒 Stored securely. Updated whenever your life changes.
Why this isn’t even close
iFinallyWill vs. everything else.
| What you get | iFinallyWill Couples · $249 | Willful $349 | Epilogue $329 | Lawyer $2,500+ |
|---|---|---|---|---|
| Best for | ||||
| Best fit | Families with assets, kids, debts, or pets | Singles & couples with simple finances | Singles with bare-bones estates | Complex multi-jurisdiction or contested cases |
| What you get | ||||
| Legally valid Will + POAs | ✓ | ✓ | ✓ | ✓ |
| AI-guided experience (Wilfred) | ✓ | ✗ | ✗ | ✗ |
| Family Decision Center™ — 10 interactive decision guides | ✓ | ✗ | ✗ | ✗ |
| Family Legacy Suite™ — 6 advanced planning modules | ✓ | ✗ | ✗ | ✗ |
| Secure document vault (FutureVault) | ✓ | ✗ | ✗ | Usually extra |
| Lifetime updates — free, as life changes | ✓ Included | Often extra | Often extra | Per update |
| Secondary Will for business owners | ✓ Included | ✗ | ✗ | Usually extra |
| What they don’t solve | ||||
| Asset map (what exists, where it is) | ✓ | ✗ | ✗ | Usually extra |
| Tax / liquidity snapshot | ✓ | ✗ | ✗ | $500+ |
| Liquidity gap visibility | ✓ | ✗ | ✗ | $1,000+ |
| What happens after you’re gone | ||||
| Legacy Letter™ — voice & video | ✓ | ✗ | ✗ | ✗ |
| Executor-controlled release triggers | ✓ | ✗ | ✗ | ✗ |
| Pet Protection Promise™ — caregiver, fund, Playbook | ✓ | ✗ | ✗ | ✗ |
| Last Treasure Map™ — executor-ready PDF | ✓ | ✗ | ✗ | Usually separate |
Other platforms hand you a document.
iFinallyWill hands your family a plan.
Life Changes
Update anytime. No extra cost.
Marriage, divorce, new children, new property — your will should evolve with your life. Updates are free. No penalties. No friction.
New baby? Add guardianship in 2 minutes.
Bought a cottage? Update Last Treasure Map. See the tax impact.
Started a business? Wilfred walks you through the secondary will.
Divorce? Remove ex-spouse and update beneficiaries.
Four steps. Twenty minutes.
A lifetime of clarity.
Your will says who gets what. We make sure it's still there to give — and that your family can find it.
No credit card required · Legal in all provinces · 60-day money-back guarantee